ALEO LAUNCH CAMPAIGN

Aléo, formerly known as the Fondation de l'athlète d'excellence du Québec is a Québecois foundation dedicated to helping student-athletes excel in both their athletic career and education. Dentsu Creative was tasked with creating a new brand identity to give them a stronger presence so they can reach and help more people. 

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My biggest role in the project was art directing and designing the overall launch campaign: from photography direction to creating all assets for their new website, online and print advertising, social media, and press.

When I was brought onto the project, the logo had already been created and I was tasked with creating brand guidelines and finalizing colour palettes/brand patterns.

I worked very closely with ACD Karl Ouellette and CW Patrice Daigneault.  

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