Brand Identity realisation for GorpGrls online zine. 

GorpGrls is a fashion zine directed at women who camp in style: think athlesure but for camping.

Definition: gorp: a mixture of dried fruit and nuts eaten as a snack food by hikers and campers; trail mix.

The branding took heavy inspiration from retro styles and colours while mixing more modern elements.

Done in collaboration with Stella Green Rhoades