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IAMS PAWS VS CLAWS

The "Paws vs. Claws for IAMS" campaign brings the timeless cat vs. dog rivalry into a hilarious and heartwarming light, celebrating IAMS pet food as the top choice for all furry champions. Engaging debates, playful competitions, and a strong message of nutritional excellence underpin our efforts across out of home, social media and XM, aiming to unite pet lovers in their shared love for their pets' health and happiness. 

Encouraging votes for #TeamPaws or #TeamClaws on social and a dedicated IAMs microsite, highlighting the nutritional benefits of IAMS and unites pet lovers in a spirited debate over the ultimate IAMS champion, reminding us that every pet is a winner with IAMS.

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