IAMS PAWS VS CLAWS

IAMS set out to celebrate the everyday bond between pets and their owners, focusing on the small, real moments that define life together. The idea played off the age-old dogs versus cats debate, tapping into the playful rivalries pet owners already live in, and grounding IAMS in moments people instantly recognize.

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I led the art direction and design, helping shape the overall campaign concept and ensuring the idea translated clearly and consistently across touchpoints.

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