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JOURNIE REWARDS REBRAND LAUNCH

Journie Rewards is a loyalty program where members enjoy gas discounts and free convenience store items at participating On The Run, Pioneer, Fas Gas, Ultramar and Chevron locations in Canada. They needed a fresh rebrand as they continue to be affiliated with more stations. We reimagined their iconography and photography styles while maintaining their current logo and color palette. 

 

ECD: Julien Thiery, AD/Design: Burak Ozcan & Diana D'Alesio, CW: Justin Ross

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